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1 tag should link to a variety of key words and themes that you've posted about and you should assign no more than three tags .  Be sure that the tags that you choose are not persistent of one another and varied as this can hurt your SEO efforts. Link Internally and Externally If appropriate, including links and external links throughout your post is a fantastic exercise. Together with reviving a number of your content that is previous and helping readers find what theyre looking for linking allows you to underline the validity of your website.  You can connect to some other blog posts or to your web pages.   Shorten Your Blog URL Website URLs are one of the items that search engines crawl since its another touch point for those motors to tell what your webpage is about.  Because of this, its readable and also to avoid a mess of numbers and characters that provide the reader or to search engines with no context.

 

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Below is a cheat sheet that breaks down the body of a URL; it shows where to place keywords in URLs and how to structure them.  Keep in mind that your URL does not need to be a direct pick from the webpage title.  Using shorter URLs is a practice because they are easier for readers and search engines to understand. With these blogging best practices in your mind, you'll be on the ideal path to building a better site strategy and creating content to your readers. If it comes to rank number one in Google search results, which do you believe is more important Technical SEOthings like getting meta tags, alt descriptions, and heading text right or Writing really really really really useful content In my experience, its a mix of both, but more notably B: Writing really really really really useful content.

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From what Ive discovered, technical SEO gets you up to now.  Stay there and to reach the top, an guide has to be useful to the reader.  The reason for this is because it aligns with Googles number one prioritythey want to rank the best useful content first. To aid you, here are just six of the blogging best practices Ive utilized to help my articles rank.  By the end of the article, youll have a simple playbook.    The fantastic Word Length If you Google Perfect word length for a blog post youll encounter this commonly used graph in the Serp IQ research: Many people use this graph to warrant writing really really long articles. In my experience, a guide will outrank a guide of 2,000 words any day.  However, my personal guideline would be to aim for 1,500 words.  And while I only said there is no perfect length, I follow this rule since it compels me to think about all angles of the subject Im writing about.

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  They scan.   Consequently, if you would like to keep people youve got to break your writing down into short, concise paragraphs. They look like work.  They frighten off people.  They leave your site if you frighten off people.  And should they leave your website, thats an indicator to Google your article isnt very beneficial.  And when its not useful, you start to drop in rankings.  Therefore, when you compose, look for opportunities to split up your paragraphs into shorter chunks.

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The headline has the response.  How do you fry an egg Use cooking spray.   Theres no reason to keep reading the article.  The second headline generates curiosity.  You dont understand what is going to make an egg easier to unsubscribe unless you keep reading. And if they remain on your webpage more, thats an indicator to Google which youve got good content.  So, after youve written your article, go back and look for opportunities to make hooks.  If you require assistance with your hooks and headlines, 1 resource I turn to time and time again is that this free guide on How to Write Magnetic Headlines. A study conducted by Florida State University found that list-making eradicates the cognitive effects of unfulfilled objectives. Participants in the study were far more likely to reach goals if they created lists compared to people who didn't.

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A Featured Snippet is an answer to a search result that Google chooses from an articleand most often its in the kind of a list.  From the example above, Google shows lots of steps on the best way to plan an event right within its results.  The motive Featured Snippets are so valuable is that if your article is the one Google picks to attribute, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for a lot of Wild Apricots posts, as theyve improved both our rankings and our traffic.  If you would like to get a Featured Snippet, theres some speculation about how Google chooses them, but normally whenever I write a blog article, I attempt to add lists or measures as frequently as possible.   The Kinds of Pictures That Work Finest Take a look at these two images.   Its not only that the picture of stones isnt attractive, its that were actually hardwired to like images of people better.

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Because I started using pictures of people in my blog posts, Ive noticed they get shared a whole lot longer, which is just another variable Google believes in its positions.  Its a small change that makes a significant difference.    Your Posts Must be Evergreen Perhaps you have clicked on an article from a Google search result only to find the content outdated When I encounter outdated content, I click on the back button and try another outcome. Thats why should I need something to rank highly, I attempt to create whats called evergreen contentcontent that stays relevant during a lengthy period of time.  This means I avoid writing about things that have time-based information or fads.  A number of Wild Apricots evergreen content has been in the top of Googles search results for years. Ive put everything Ive learned into a simple playbook that covers how to compose and optimize posts for Googles search results that anyone can use, no matter the size of your organization. If youd like my full playbook on nonprofit SEO, you can observe my free webinar The Way to Boost Your Organization by Getting Lots and Lots of Traffic to your site.